Inbound Marketing

Inbound Marketing | Email Marketing and Automation 

Are you looking for a way to bring in qualified leads and convert them into customers? Do you want to communicate with your customers and create repeat sales? Using email marketing and marketing automation for life-cycle marketing is the best way to achieve your goals. Our inbound marketing team members are experts at lead scoring, converting those leads into clients, and retaining customers. 

Here’s how we can help your business succeed. 

Define a Marketing Strategy

Every business is unique. Depending on where your business is in its life-cycle, your geographic area, the services you provide, and more, you need a personal marketing strategy that’s aligned with your business goals. 

Our team will do a deep dive into your business to discover your pain points and develop a detailed and actionable plan to deal with them. Since we offer several types of marketing, such as SEO, email automation, content, and more, we’re able to offer a multi-faceted approach. This results in a unique plan that provides your business with powerful results. 

We’ll study buyer behavior to discover where your customers are and the best times and places to meet them based on their personas. We’ll help you discover the best ways to reach the people most likely to need your service. Our marketing solutions work for businesses of any size or industry. 

Improved Lead Flow 

Leads are the lifeblood of your business. Without new leads coming in regularly, you’ll struggle to keep your head above water, much less thrive. With our services, we’ll actively help you generate new leads and work to convert them into customers. 

We will also develop a solid content marketing strategy that’s based on your customer personas. We have industry experts that know how to reach every type of customer. We can reach out to customers across the country or use local strategies to bring in clients closer to your business.

This will not only draw in more visitors, but it will also convert new visitors and leads into paying customers. Our content strategy will help you nurture customers throughout their life-cycle, introducing them to new services you offer and showing them the value of your business. 

Streamline Marketing and Sales Activities and Strategies

With the information we collect, we’ll help you streamline your activities and find out where you need to divert resources. One of the worst things a business can do is chase bad leads. With our help, you’ll know what areas of your marketing strategy needs improvement and discover if there are any areas where you’re wasting resources. 

Our marketing automation services will allow you to streamline the “behind-the-scenes” work, which will free up team members to focus on other important tasks. This results in you saving time and money. You’ll see more of your hard work pay off. 

Marketing Within the Appropriate Channels

One mistake that many businesses make is that they don’t know where their customers are or the best way to reach them. Because we have a social media team and inbound marketing experts, we can find your customers and take you to them. 

We will communicate your brand and messaging to each channel using the optimum delivery method for each. Our team of graphic design specialists can create bold and powerful infographics and other graphics to share your message. 

We can also create long-form content for sites like LinkedIn to establish your expertise and improve your brand while creating short posts for sites like Twitter. We can automate your online marketing schedule so that you can focus on the day-to-day operations. 

We will also design posts to build your email list so that you can use email marketing to move customers through your sales funnel. With automated emails, you can sell your services to your current customers while also adding new clients without having to spend hours each day dealing with the small details of marketing. 

We’ll write targeted emails for clients depending on where they are in your sales funnel. Each automated email targets different types of customers depending on their needs. 

Part of our strategy will be to provide links on each marketing channel that leads to effective landing pages designed to turn traffic into leads. Our team will create these pages for each campaign, using the data collected to fine-tune your marketing strategy.

Track Results and Improve Returns 

How do you know if a marketing campaign works? 

Most business owners want to track their successes and discover where they need improvement, but they aren’t sure of what metrics to look at. Other owners simply don’t have the time or resources to go through the data during and after each campaign. 

We’re here to help. We’ll track your results for you and provide you the information you need. We’ll make the information easy to understand so that you can see what’s happening at a glance. You can focus on the everyday tasks of running your business while we handle all of your marketing needs. 

We’ll also use the information we gather to improve the return you see from your marketing investment. Through these changes, you’ll see improved results with each campaign. 

We Make Inbound Marketing Easy!

Our inbound marketing team is designed to give you the results you need. We’re able to offer you a multi-pronged approach to your marketing strategy thanks to the variety of services we have and the expertise of our team.

We’re an Infusionsoft Certified Partner with experts in content creation, SEO, email and social media marketing, graphic design, and more. When you work with us, you’re getting more than a marketing team. You’re getting partners that are invested in your continued success.

Are you ready to take your marketing strategy to the next level? 

Timeline

Attract: You can appeal to potential customers by providing relevant information to the public in the form of blogs, newsletters, and social media postings. This establishes you as an industry expert and builds trust between you and potential clients. How would a potential client know to trust you if you don’t let them know that you are knowledgeable in the field? We believe in putting your best foot forward and making great first impressions.

Convert: Once you have the public’s interest and respect, it is time to direct them over to your website and generate a lead.  Forms, calls-to-actions, and landing pages are all great ways to collect a visitor’s demographic information.  In some cases, you may want to give an incentive such as an eBook or in exchange for their email in order to get what you need to stay in contact with them.

Close: You’ve lured in the public and transformed them into valuable leads. Now it’s time to ‘close’ the deal and make the sale. We offer several tools to help make sure we are reaching the right leads at the right time. Follow up with CRM (Client Relationship Management) by dipping into that valuable customer information you previously collected, like what product they are interested in, for future interactions.

Delight: This is the best part! You always want to leave your customers speechless with the level of follow-up care they receive after their purchase.  By continuing the engagement we stay at top-of-mind if they ever need your goods/services again. You want to make them quick to recommend you to others. This is important for retaining loyal customers and building your stellar reputation. Luckily, we are highly trained in customer services and can offer insider tips and tricks.

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Did you know?

Since 1999, The Killerspots Agency has been known for its award-winning creative production styles. On-time deliveries and
Customer experiences are our priorities.

The Killerspots Agency is a contagiously creative, full-service digital marketing, production, and media Agency.  Our culture is a strategy at its core. With measurable results and complete customer service. We have EVERYTHING under one roof. Even other ad agencies use us. (not naming names)  Furthermore, we have helped businesses of all sizes and budgets get that edge over their competitors.

We partner with our clients to develop continuously evolving marketing approaches. Our strategies dynamically adapt to their business for maximum R.O.I.
Try us, you’ll see why we’ve been non-stop since The Backstreet Boys sang “I Want It That Way”! (By the way, Killer song!)

Do you need a quote or more information about inbound marketing?

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