Reach across the web — without wasting impressions.
Programmatic display, native, and video ads across premium publisher networks. Audience targeting, retargeting, and brand-safety controls baked in.
Cheap programmatic = wasted spend. We run brand-safety filters, premium publisher whitelists, and frequency caps so every impression earns its keep.
Plugged into the data partners that power modern targeting.
We buy through the same data aggregators the largest national agencies use — third-party audience segments, in-market intent, and verified identity graphs across the open web.
Programmatic display that follows your buyer everywhere.
Programmatic display puts your banner and rich-media ads in front of the right person across millions of websites and apps — bought in real time, targeted by audience data, and kept off junk inventory by brand-safety controls. Killerspots runs programmatic for awareness and retargeting that actually converts: precise audience building, geo and contextual targeting, dynamic creative, and frequency management, all reported on viewability and cost per acquisition. It's the always-on layer that keeps your brand in front of buyers between every other touchpoint — for a fraction of the cost of premium direct buys.
Six programmatic ad formats and controls.
Display Banners
Static and animated banner ads in standard IAB formats (300x250, 728x90, 320x50, etc.). Run across premium publisher networks.
Native Ads
In-feed native ads that match the publisher's editorial style. Higher engagement than display, brand-safe for content marketing.
Programmatic Video
Pre-roll and out-stream video ads on premium publishers. Different from CTV (long-form streaming) and YouTube — this is web-context video.
Audience Targeting
Demographics, interests, in-market segments, custom intent, and CRM lookalikes. Layer multiple signals for precision.
Retargeting
Re-engage website visitors, cart abandoners, and email subscribers across the open web. Frequency capping built in.
Brand-Safety Filters
Block inventory on news, controversial content, and low-quality publishers. Whitelist-only options available for sensitive industries.
For brands that need always-on reach and retargeting.
How we run programmatic.
- 01
Audience & Data
We build audiences from first-party data, intent signals, geo, and contextual targeting — and layer retargeting on your site visitors.
- 02
Creative & Brand Safety
Dynamic display and rich-media creative produced in-house, with allow/block lists and verification to keep your brand off junk inventory.
- 03
Launch & Optimize
Real-time bidding with pacing, frequency caps, and continuous optimization toward viewability and conversions, not cheap impressions.
- 04
Measure & Report
Viewability, reach, assisted conversions, and cost per acquisition tied to your CRM — so you see what display actually contributed.
Tell us your audience. We'll build the buy.
30-minute call. We'll review your audience, your goals, and your brand-safety needs — then come back with a programmatic plan.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
What is programmatic display advertising?
Programmatic is the automated, real-time buying of digital ad space across websites and apps. Instead of negotiating placements one by one, software bids on each impression in milliseconds and serves your ad to the right person, in the right context, at the right price.
How much does programmatic advertising cost?
It's bought on a CPM basis and is highly cost-efficient, especially for retargeting. We'll recommend a budget that gives the algorithm enough room to optimize for your market and goal on the discovery call.
How do you keep my ads off bad websites?
Brand safety is built in: curated inventory, allow/block lists, category exclusions, and third-party verification so your ads run on legitimate, viewable placements — not auto-refreshing junk or unsafe content.
Is programmatic the same as Google Display?
Google Display is one network (Google's). Programmatic reaches the broader open web and apps across many exchanges, with more advanced audience data and controls. We use whichever — or both — fits your goal and budget.
Is programmatic display still effective?
Yes — when run with brand-safety filters and real attribution. Cheap programmatic without those controls = wasted spend. We do the version that works.
How do you ensure brand safety?
Whitelist-only publisher targeting available. Category exclusions (news, politics, controversial content) standard. Brand-safety vendor integrations (DoubleVerify, IAS) for larger campaigns.
What's the typical CPM?
Banner: $2–$8 CPM. Native: $5–$15 CPM. Programmatic video: $8–$25 CPM. Premium-only inventory runs higher.
How does this compare to social ads?
Programmatic reaches users in editorial content contexts (reading articles, watching videos). Social reaches them in feed contexts. Different intent, different attention. Both have value in a full-funnel strategy.
Do you do creative production?
Yes — banners, native creative, and video produced in-house. Multiple variants per campaign for testing.
