B2B campaigns built for pipeline, not vanity clicks.
Sponsored content, message ads, lead gen forms, and account-based marketing on LinkedIn. For B2B service businesses, professional firms, and SaaS with $5K+ ACV.
LinkedIn ads cost more, but B2B leads close at higher rates and bigger deal sizes. The math works for the right buyer.
LinkedIn Ads built for pipeline, not impressions.
LinkedIn is the only ad platform where you can target by job title, company, industry, and seniority with precision — which makes it the highest-intent channel in B2B and the easiest place to waste money without a plan. Killerspots runs LinkedIn Ads for pipeline: sponsored content, message and conversation ads, native lead-gen forms, and full account-based marketing against your target account list. Built for B2B service firms, professional practices, and SaaS with deal sizes that justify LinkedIn's premium CPMs — and reported on cost per qualified lead and pipeline influenced, not clicks.
Six campaign types for B2B pipeline.
Sponsored Content
Single image, video, document, and carousel ads in the LinkedIn feed. Targeted by job title, company, industry, and seniority.
Message Ads + Conversation Ads
Direct InMail-style ads that drop into prospect inboxes. Higher CTR than feed ads, better for high-value accounts.
Lead Gen Forms
In-platform forms pre-filled with LinkedIn profile data. High conversion, fast follow-up via LeadConnector integration.
Account-Based Marketing (ABM)
Target named accounts by company list. Run dedicated campaigns to specific decision-makers at specific employers.
Retargeting + Matched Audiences
Retarget website visitors, CRM contacts, and event attendees. Layer with LinkedIn's native targeting for high-precision reach.
Pipeline Attribution
Track LinkedIn impact through to closed-won revenue, not just MQLs. Connect campaign data to your CRM for full-funnel attribution.
For B2B teams with deals worth chasing.
How we run LinkedIn campaigns.
- 01
ICP & Targeting
We define your ideal customer profile and build precise audiences by title, company, industry, and seniority — plus your account list for ABM.
- 02
Offer & Creative
Lead magnets, sponsored content, and message ads written for a skeptical B2B buyer — value first, pitch later.
- 03
Launch & Optimize
Tight budget control, A/B testing of audiences and creative, and bid management against LinkedIn's premium CPMs to protect cost per lead.
- 04
Pipeline Reporting
Lead-gen forms sync to your CRM; we report on cost per qualified lead and pipeline influenced, and feed sales the context to close.
Tell us your ICP. We'll build the campaign.
30-minute call. We'll review your target accounts, your buyer personas, and your unit economics — then come back with a LinkedIn strategy.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
How much do LinkedIn Ads cost?
LinkedIn carries the highest CPMs in paid social, so it fits businesses with higher deal values. Expect a higher cost per lead than Meta but far higher lead quality. We'll model realistic cost per lead against your ACV on the discovery call and only recommend LinkedIn if the math works.
What is account-based marketing (ABM)?
ABM means targeting a specific list of companies (and the decision-makers inside them) rather than a broad audience. We upload your target accounts, serve them tailored ads, and coordinate with your sales outreach so marketing and sales hit the same accounts together.
Is LinkedIn worth it for my business?
It depends on deal size. If your average customer is worth four figures or more and you sell to other businesses or professionals, LinkedIn is usually worth it. For low-ticket B2C, Meta or Google will almost always be cheaper — and we'll tell you so.
What's a realistic LinkedIn cost-per-lead?
B2B is expensive. Typical CPL: $80–$300+ depending on industry and target seniority. The math works because LinkedIn leads close at higher rates and bigger deal sizes than other channels.
Is LinkedIn worth it for small B2B?
For small B2B with ACV $5K+, yes. Below that, the math is hard because LinkedIn CPM and CPC are 5–10× other platforms. We'll be honest if your unit economics don't fit.
Can you do account-based marketing?
Yes — upload a target account list (1,000+ companies typical), build segmented campaigns per persona, and report by account-level engagement. Standard ABM toolkit.
Do you handle creative?
Yes — single image, video, carousel, document, and message-ad creative produced in-house. B2B creative needs different tone than B2C; we know the difference.
What's the minimum spend?
LinkedIn ad costs run higher than other channels, so very small budgets get drowned out — though ABM campaigns work at leaner spends because they're hyper-targeted. We'll right-size the level to your goals on the scoping call.
