Hit prospects exactly where they are.
Drop virtual fences around competitor locations, event venues, neighborhoods, and ZIPs. Devices that enter get retargeted with your ads for 30 days. Real-world foot-traffic attribution included.
Geo-fencing is the highest-precision local digital ad channel. Most agencies don't use it well. We do.
Geo-fencing that turns foot traffic into customers.
Geo-fencing draws a virtual boundary around a real-world location — a competitor's parking lot, an event, a neighborhood, a trade show — and serves ads to the phones that enter it, then retargets those people for days afterward. Killerspots builds geo-fence campaigns that reach buyers exactly where intent happens, with conversion-zone tracking that ties an ad impression to a real store or office visit. It's the most precise targeting in digital — ideal for local service businesses, multi-location brands, and anyone who wants to win customers away from the competition down the street.
Six geo-fencing strategies.
Competitor Conquesting
Drop fences around your competitors' locations. Devices that enter get retargeted with your ads for 30 days. Capture customers in their consideration set.
Event Venue Targeting
Trade shows, sporting events, conferences, fairs — fence the venue. Reach attendees during and after the event with relevant ads.
Neighborhood Targeting
Specific ZIP codes, custom polygons around target neighborhoods, or radius-based fences around your locations.
Addressable Audience Building
Build retargeting audiences from real-world foot traffic. Devices that visit get added to retargeting pools you can run ads against later.
Display + Video Creative
Banner ads, native ads, and video creative produced in-house. Specifically built for the geo-fenced campaign context.
Foot-Traffic Attribution
Track devices that saw your ad and then visited your physical location. Closes the loop between digital ad spend and real-world store visits.
For businesses that win or lose by location.
How we run geo-fencing.
- 01
Map the Fences
We draw precise geo-fences around competitors, events, neighborhoods, and high-intent locations that match your customer.
- 02
Creative & Offer
Location-relevant display and video creative with an offer worth acting on, produced in-house.
- 03
Serve & Retarget
Ads serve to devices inside the fence, then retarget those people for up to 30 days so the message lands when they're ready.
- 04
Track Visits & Report
Conversion-zone tracking measures store and office visits driven by the campaign, plus clicks and calls — attribution most agencies cannot offer.
Tell us where to fence. We'll target the foot traffic.
30-minute call. We'll review your competitors, your events, and your geos — then come back with a fence map and quote.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
What is geo-fencing advertising?
Geo-fencing serves ads to people based on the physical locations they enter. We set a virtual boundary around a place — a competitor, an event, a neighborhood — and devices that cross it become targetable, including retargeting them with your ads for days afterward.
How accurate is geo-fence targeting?
Very — we can fence areas as small as a single building or parking lot. Accuracy depends on device GPS and signal, but it's precise enough to target a competitor's location or a specific venue and reach the people who were actually there.
Can you prove it drove store visits?
Yes. We set a conversion zone around your location and measure how many fenced devices later visited — connecting an ad impression to a real-world walk-in, which is the whole point of geo-fencing.
How much does geo-fencing cost?
It's bought on a CPM basis and scales to the size and number of fences plus your retargeting window. We'll scope realistic reach and cost for your targets on the call.
How small can a geo-fence be?
Down to ~50 feet around a specific building or pin. Most useful fences are 100–500 feet around a target location, or up to a few miles for neighborhood-level targeting.
Is geo-fencing legal?
Yes — uses publicly available device-location data from apps that have user consent. We work with compliant data partners. No PII captured.
How long do retargeted devices stay in the audience?
Standard window is 30 days. Adjustable up to 90 days for longer sales cycles. After the window, devices roll out of the retargeting pool.
Can I conquest competitor locations?
Yes — that's one of the highest-value uses. Fence competitor service-area locations, retarget visitors, and pull them to your website with offers.
What's the minimum budget?
It scales with the size and number of fences — a small-radius local fence needs far less than competitor-conquesting or multi-venue event campaigns at scale. We'll scope it to your targets on the call.
