Eye exams that book — and frames that move.
SEO, paid search, AI intake, and recall automation for independent and franchise optical practices. Insurance + self-pay funnels. Frame revenue tracked.
Optical sits at the intersection of healthcare and retail. Most agencies pick one. We do both — exam-side marketing AND frame-revenue marketing.
Where optical marketing usually breaks.
Vision Insurance Confuses Patients
VSP, EyeMed, Davis — patients don't know if they're covered until they call. AI intake bots can pre-qualify insurance and trigger booking — eliminating a major drop-off.
Frame Margins Beat Exam Margins
A $90 exam is fine. A $400 designer frame + lens upsell is the real revenue. We build campaigns and creative that drive eyewear traffic — not just exam volume.
Big-Box Optical + Online Disruptors
You're fighting LensCrafters/Pearle on volume and Warby Parker on price. We position around your differentiator — eye health expertise, designer brands, or local relationships.
Annual Recall Drives Lifetime Value
Annual exams = annual revenue. Most agencies don't run recall. We do — SMS + email sequences that bring patients back every 12 months for the next exam and frame replacement.
An optical channel mix tuned to exam + eyewear.
Local SEO + AI Search
Rank for "eye doctor near me," "[insurance] eye exam," "designer frames [city]," and the long-tail terms that drive bookings.
Google Ads + Performance Max
Paid search and Performance Max campaigns managed for booked-exam CPA, with separate funnels for self-pay and insurance patients.
Frame + Contact Lens Marketing
Dedicated campaigns for premium frame brands, sunglasses, and contact lens subscriptions — driving the higher-margin product mix.
AI Intake (LeadConnector)
24/7 AI bot that handles exam inquiries, pre-qualifies insurance, and books appointments — even after-hours.
Annual Recall + Reactivation
SMS + email sequences that bring patients back every 12 months and reactivate lapsed patients with personalized frame/exam offers.
Reviews + Reputation
Auto-request Google reviews after every visit. Local 4.9-star reputation drives both organic visits and walk-ins.
HIPAA Compliance Package
Complete protection for healthcare organizations handling protected health information (PHI).
Required for any healthcare client handling patient records, diagnostics, or protected health information (PHI).
- HIPAA Enabled
- BAA
- All Security Rules Enabled
- Full Encryption
Filled the schedule + flipped hygiene recall.
Rebuilt new-patient SEO + paid funnel by location, added cosmetic case-specific funnels (Invisalign, implants), and deployed LeadConnector for SMS hygiene recall + reactivation sequences.
- Multi-Location SEO
- Paid Search
- SMS Recall
- AI Intake
The Results
- +36pts38%→74%Hygiene recall rate
- −37%$340→$215New-patient CPA
- 3.9×12→47Invisalign starts / month
Tell us your optical practice. We'll build the plan.
30-minute call. We'll review your exam volume, your frame mix, your insurance/self-pay split, and your current marketing.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
Do you understand HIPAA and optical advertising rules?
Yes. HIPAA, FTC Endorsement Guides for testimonials, and state optometry/optician board rules. We'll ask for your state's rules on the discovery call.
Can you handle multi-location optical chains?
Yes. Location-specific landing pages, location-specific Google Business Profiles, and per-location attribution. Common for 2–50 location optical groups.
Do you market specific frame brands?
Yes — designer frame campaigns, brand-coop marketing where available, and exclusive-brand positioning for boutique optical. We respect brand standards while running local-market campaigns.
How do you measure success?
Booked exams + frame/contact revenue per visit. Eyewear margin is where the real revenue is — we report on both.
Can you handle insurance vs self-pay segmentation?
Yes. Different intent, different funnels. Insurance patients want verification fast; self-pay patients want pricing transparency. We build separate campaigns and intake flows for each.
