Facebook + Instagram ads that actually drive leads.
Campaign strategy, creative production, audience targeting, retargeting funnels, and weekly optimization. Lead form ads synced to LeadConnector for instant follow-up.
Meta is harder than it was pre-iOS-14. We run conversions API, server-side tracking, and constant creative rotation to recover signal.
Meta Ads built for leads, not likes.
Facebook and Instagram still reach more local buyers, faster, than almost any other paid channel — but the platform rewards great creative and punishes set-and-forget accounts. Killerspots runs Meta Ads end to end: audience and lookalike strategy, scroll-stopping creative produced in our Cincinnati studio, retargeting funnels, and lead-form ads that sync straight into LeadConnector for sub-30-second follow-up. Every campaign is managed to cost per lead and cost per acquisition, with weekly optimization — not a dashboard you never hear about again.
Six layers of Meta campaign management.
Campaign Strategy
Awareness, traffic, lead-gen, conversion, retargeting — the right campaign objective for your funnel stage. No "boost post" guesswork.
Audience Targeting
Custom audiences from CRM data, lookalikes, interest-based, and detailed behavioral targeting. Built for the specific buyer you want.
Creative Production
Static ads, video ads, carousel ads, and Reels-format creative produced in-house. Multiple variants for testing.
Retargeting Funnels
Multi-stage retargeting based on website behavior, video view depth, and engagement signals. The leads that bounced come back.
Lead Form Ads
In-platform lead forms that convert without leaving Facebook/Instagram. Pre-filled with profile data. Synced to LeadConnector for instant follow-up.
Weekly Optimization
Audience refreshes, creative rotations, bid adjustments, and budget reallocation. Active management, not set-and-forget.
For local and growth-stage brands that need leads now.
How we run Meta campaigns.
- 01
Strategy & Audiences
We map your funnel, build core, lookalike, and retargeting audiences, and set CPL/CPA targets tied to your real unit economics.
- 02
Creative Production
Thumb-stopping static, carousel, and short-form video creative — produced in-house — built around hooks that actually stop the scroll.
- 03
Launch & Optimize
Structured testing of audiences, creative, and offers, with weekly optimization on the winners and fast cuts on the losers.
- 04
Capture & Report
Lead-form ads pipe into LeadConnector for instant follow-up, and you get monthly reporting on CPL, CPA, and ROAS — not vanity reach.
Tell us your audience. We'll build the funnel.
30-minute call. We'll review your funnel, your creative, and your CPA targets — then come back with a Meta strategy and quote.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
How much do Facebook and Instagram ads cost?
You set the ad budget; we set management to the scope of campaigns and creative. We'll recommend a realistic starting budget for your market and goals on the call — enough for Meta's algorithm to optimize without overspending while it learns.
Do you produce the ad creative?
Yes — creative is included. We shoot and edit static, carousel, and short-form video in our Cincinnati studio. Strong creative is the single biggest lever on Meta performance, so we don't leave it to stock images.
How fast will I see leads from Meta ads?
Meta can drive leads within the first few days, but the algorithm needs about 7–14 days and roughly 50 conversions per ad set to fully optimize. We hold steady through the learning phase rather than reacting to day-one noise.
What's a realistic CPL on Meta?
Service businesses: $20–$80 per qualified lead. B2C/ecommerce: highly variable by category. We benchmark against your industry and report monthly.
Do you handle creative production?
Yes — static, video, carousel, and Reels-format creative produced in-house alongside campaign management. Multiple variants for testing.
How fast will I see leads?
Lead form ads can drive leads in week 1. Standard campaigns typically need 2–4 weeks for the algorithm to optimize. iOS privacy changes have lengthened the optimization period.
How does iOS 14+ privacy affect Meta Ads?
Significantly — attribution is fuzzier, optimization slower, and CPM has risen. We build campaigns with conversions API, server-side tracking, and aggregated event measurement to recover as much signal as possible.
What's the minimum spend?
It depends on your market and goals — we right-size the spend so the management math works for both sides, and we'll be straight with you about that on the scoping call rather than taking on an account that can't perform.
