Calls that close. Disputes that get refunded.
Google Search Ads + Local Service Ads managed for cost-per-call, not impressions. Aggressive dispute management gets 20–40% of LSA spend back in bad-lead credits.
We've run paid search through every algorithm change, every iOS privacy update, and every PE-rolled vertical. We know how to spend ad budget that returns.
Google Ads & LSA, managed for booked jobs.
Google Ads and Local Service Ads put your business in front of people the moment they search to buy — and burn budget just as fast when no one's steering them. Killerspots manages paid search for cost per booked job, not clicks: tightly structured Search campaigns, Google Guaranteed LSA with active bad-lead dispute management, and conversion tracking that ties every dollar to a call, form, or signed case. We've run Google Ads since the AdWords days — through every Smart Bidding shift and privacy change — for home services, law firms, healthcare, and local brands across the U.S.
Six campaign types, actively managed.
Google Search Ads
High-intent keyword targeting, ad group structure, smart bidding, negative keyword management. Built for cost-per-conversion, not impressions.
Local Service Ads (LSA)
LSA setup, category optimization, lead-bid management, and aggressive dispute filing. Most clients recover 20–40% of LSA spend in disputed-lead credits.
Google Ads for Lawyers (LSA-L)
Bar-compliant LSA campaigns for law firms. Practice-area targeting, intake routing, and dispute management on PI mass-tort lead spam.
Performance Max
Automated cross-channel campaigns when they fit — typically for ecommerce or multi-product service businesses. Closely monitored, not blind-trusted.
YouTube + Discovery
In-stream and discovery ads for prospecting and retargeting. Cheaper reach than CTV with intent layered on top.
Conversion Tracking + Attribution
Call tracking, form attribution, offline conversion imports from your CRM. We measure what closes, not what clicks.
Built for businesses that live or die on the phone ringing.
How we run paid search.
- 01
Audit & Forecast
We audit your existing accounts (or build fresh), pull search-term and competitor data, and forecast realistic CPA and call volume before you spend a dollar.
- 02
Build & Launch
Tight campaign structure, high-intent keywords, negative lists, Google Guaranteed LSA setup, and conversion tracking wired to your CRM and call tracking.
- 03
Optimize & Dispute
Daily bid and budget management, search-term pruning, ad testing, and bad-lead disputes filed within 48 hours to claw back wasted LSA spend.
- 04
Report on CPA
Monthly reporting on cost per call and cost per booked job — never impressions — plus a strategist who explains what changed and why.
Tell us your accounts. We'll find the leaks.
Free PPC audit. We'll review your accounts, your CPA targets, and your dispute history — then come back with what we'd change.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
How much does Google Ads management cost?
Management is scoped to your ad budget and the number of campaigns and locations — we quote per account on the discovery call. You always know what's management fee versus ad spend, and your ad budget goes straight to Google, never marked up.
What is the difference between Google Ads and LSA?
Google Ads (Search) are pay-per-click text ads triggered by keywords. Local Service Ads (LSA) are the 'Google Guaranteed' ads at the very top of local results — you pay per lead, not per click, and only appear after Google verifies your business. Most local service businesses run both: LSA for the cheapest high-intent calls, Search for everything else and the high-ticket terms LSA won't show for.
Do I keep ownership of my ad accounts?
Always. We build in your own Google Ads and LSA accounts, so you own the history, data, and assets even if we ever part ways. We never hold an account hostage.
How aggressive is your LSA dispute management?
Every charged lead reviewed within 48 hours. Wrong number, out of service area, junk, non-relevant inquiry → we file the dispute. Most clients recover 20–40% of LSA spend in credits.
What's a realistic CPA?
Wildly variable. Home services LSA: $40–$150 per qualified call. Legal: $200–$2,000+ depending on practice. We benchmark on the discovery call.
Can you run Google Ads for Lawyers (LSA-L)?
Yes — LSA for Lawyers in eligible jurisdictions. Bar-compliant copy, intake routing, and aggressive dispute management on PI mass-tort lead spam.
How fast will I see calls?
LSA can drive calls within days of approval. Standard Google Ads: 1–2 weeks for the algorithm to optimize. Performance Max: 30 days minimum.
What's the minimum ad spend?
It varies — LSA can start lean since management is simpler, while Google Ads search needs more room to optimize. We'll scope the right level on the call and won't take on an account where the math doesn't work for both sides.
