Calls that close. Leads worth paying for.
Google Search Ads + Local Service Ads managed for cost per booked job, not impressions. Every LSA lead reviewed and rated, and settings kept tight so you stop paying for calls you never wanted.
- 6× Telly Award winner
- Serving brands nationwide since 1999
- 1,000+ brands grown
- Google Premier Partner
- Meta Business Partner
- In-house studio — nothing outsourced
Google Ads & LSA, managed for booked jobs.
Google Ads and Local Service Ads put your business in front of people the moment they search to buy — and burn budget just as fast when no one's steering them. Killerspots manages paid search for cost per booked job, not clicks: tightly structured Search campaigns, Google Verified LSA with every lead reviewed and rated, and conversion tracking that ties every dollar to a call, form, or signed case. We've run Google Ads since the AdWords days — through every Smart Bidding shift and privacy change — for home services, law firms, healthcare, and local brands across the U.S.
Six campaign types, actively managed.
Google Search Ads
High-intent keyword targeting, ad group structure, smart bidding, negative keyword management. Built for cost-per-conversion, not impressions.
Local Service Ads (LSA)
LSA setup, Google Verified screening, category and job-type optimization, bid management, and every charged lead reviewed and rated so Google's credit system hears about the bad ones.
Google Ads for Lawyers (LSA-L)
Bar-compliant LSA campaigns for law firms. Practice-area targeting, intake routing, and lead-by-lead review to keep PI mass-tort spam out of your spend.
Performance Max
Automated cross-channel campaigns when they fit — typically for ecommerce or multi-product service businesses. Closely monitored, not blind-trusted.
YouTube + Discovery
In-stream and discovery ads for prospecting and retargeting. Cheaper reach than CTV with intent layered on top.
Conversion Tracking + Attribution
Call tracking, form attribution, offline conversion imports from your CRM. We measure what closes, not what clicks.
How we run paid search.
- 01
Audit & Forecast
We audit your existing accounts (or build fresh), pull search-term and competitor data, and forecast realistic CPA and call volume before you spend a dollar.
- 02
Build & Launch
Tight campaign structure, high-intent keywords, negative lists, Google Verified LSA setup, and conversion tracking wired to your CRM and call tracking.
- 03
Optimize & Rate Leads
Daily bid and budget management, search-term pruning, ad testing, and every LSA lead reviewed and rated within 48 hours, so Google's credit system has what it needs and the wrong lead types get shut off.
- 04
Report on CPA
Monthly reporting on cost per call and cost per booked job — never impressions — plus a strategist who explains what changed and why.
Industries we run Google Ads & LSA for
Guides on Local Service Ads and Google Ads
Tell us your accounts. We'll find the leaks.
Free PPC audit. We'll review your accounts, your CPA targets, and your LSA lead history, then come back with what we'd change.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
How much does Google Ads management cost?
Management is scoped to your ad budget and the number of campaigns and locations — we quote per account on the discovery call. You always know what's management fee versus ad spend, and your ad budget goes straight to Google, never marked up.
What is the difference between Google Ads and LSA?
Google Ads (Search) are pay-per-click text ads triggered by keywords. Local Service Ads (LSA) are the Google Verified ads at the very top of local results. You pay per lead, not per click, and only appear after Google verifies your business. Most local service businesses run both: LSA for the cheapest high-intent calls, Search for everything else and the high-ticket terms LSA won't show for.
Do I keep ownership of my ad accounts?
Always. We build in your own Google Ads and LSA accounts, so you own the history, data, and assets even if we ever part ways. We never hold an account hostage.
How do you handle bad LSA leads now that disputes are gone?
Google removed the manual dispute form in 2024 and replaced it with automatic credits and lead ratings, so the work moved. We review and rate every charged lead within 48 hours, which is the feedback Google's credit system runs on. We also keep job types, service area, and ad hours tight, because a lead for a job or a town you left switched on is no longer credited at all.
What's a realistic CPA?
It depends on the trade, the market, and the job type, and it swings widely between home services and legal. We benchmark it for your category and service area on the discovery call, then report against cost per booked job, not cost per click.
Can you run Google Ads for Lawyers (LSA-L)?
Yes. LSA for Lawyers in eligible jurisdictions. Bar-compliant copy, intake routing, and lead-by-lead review and rating to keep PI mass-tort lead spam from eating the budget.
How fast will I see calls?
LSA can drive calls within days of approval. Standard Google Ads: 1–2 weeks for the algorithm to optimize. Performance Max: 30 days minimum.
What's the minimum ad spend?
It varies — LSA can start lean since management is simpler, while Google Ads search needs more room to optimize. We'll scope the right level on the call and won't take on an account where the math doesn't work for both sides.
