Premium TV reach. Local targeting. Real creative.
Hulu, YouTube TV, Roku, ESPN+, and other premium streaming inventory — geo-targeted to neighborhoods you actually serve. Broadcast-quality creative produced in our studio.
Streaming TV passed broadcast for many demographics. Local advertisers can buy this inventory. Most agencies don't know how. We do.
Streaming TV ads, targeted and trackable.
Connected TV (CTV) puts your commercial on the big screen — Hulu, Roku, YouTube TV, Peacock, Tubi, and the rest — but unlike cable, you choose exactly who sees it and you can prove it ran. Killerspots plans and runs CTV/streaming campaigns geo-targeted to the neighborhoods and audiences you actually serve, with the spot produced in our Cincinnati studio. You get premium, full-screen, non-skippable reach with household targeting, frequency control, and reporting on completed views and conversions — the brand impact of TV without paying to reach people who'll never call.
Six layers of CTV media buying.
Hulu, YouTube TV, Roku
Premium streaming inventory available to local advertisers at competitive CPMs. Most local businesses don't know they can buy this — we do it for them.
OTT Sports Inventory
ESPN+, Peacock, Paramount+, NFL+, MLB.TV — premium sports streaming with high engagement and clear demographic targeting.
Geo-Targeted Buys
ZIP code, DMA, or custom radius targeting around your service area. Your spot only runs in neighborhoods you actually serve.
Creative Production
:15, :30, and :60 spots produced in our Cincinnati green-screen studio. Broadcast-quality creative bundled with media buying.
Audience Targeting
Demographic, behavioral, and intent-based audience layers on top of geo. Reach homeowners, vehicle owners, in-market shoppers — whatever fits the campaign.
View-Through Attribution
Household-level conversion tracking, post-impression web traffic lift, and brand recall surveys for larger campaigns. Real attribution, not vanity reach.
For brands that want the credibility of TV — minus the waste.
How we run CTV campaigns.
- 01
Audience & Geo
We define households by location, demographics, and interests, set frequency caps, and size reach against your budget before launch.
- 02
Creative Production
Broadcast-quality :15 and :30 spots produced in our Cincinnati studio — or cutdowns of your existing TV — built for the living-room screen.
- 03
Launch & Manage
Placement across premium streaming inventory with brand-safe controls, pacing, and frequency management across apps and devices.
- 04
Measure & Report
Completed-view rate, reach, and conversions tied to site visits and calls — proof your TV dollars moved the needle.
Tell us your geo. We'll build the buy.
30-minute call. We'll review your service area, your audience, and your creative needs — then come back with a CTV media plan.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
How much does CTV/streaming advertising cost?
CTV is bought on a cost-per-thousand-impressions (CPM) basis and is far more affordable than traditional cable — you only pay to reach the households you target. We'll forecast realistic reach and cost for your market on the call, and production of the spot can be bundled in.
What is the difference between CTV and OTT?
They overlap. CTV (Connected TV) means ads served on a TV screen through a streaming device or smart TV. OTT (over-the-top) is any streaming delivered over the internet, including phones and tablets. In practice we target the big-screen, living-room experience and extend to other devices where it makes sense.
Do you produce the commercial?
Yes — we have in-house, broadcast-quality studios in Cincinnati and have produced TV creative since 1999 (6 Telly Awards). We can produce a new spot or cut your existing one to streaming specs.
Can I target specific zip codes?
Yes. CTV lets us target by zip code, radius, DMA, demographics, and interests, with frequency caps so the same household isn't over-served — the core advantage over cable's spray-and-pray buys.
What's a realistic CTV budget?
It depends on your market and creative needs. We can start with a smaller test budget to validate the channel, then scale what works — we'll scope the right level on the call.
How does geo-targeting work?
We can target by ZIP code, DMA, custom radius around your locations, or specific neighborhoods. Devices that meet the geo-fence get served your spot when they stream eligible content.
Do you produce the creative?
Yes. :15, :30, and :60 spots produced in our Cincinnati studio with the same broadcast-quality team that does our TV commercials. Creative usually runs as a separate line item from media spend.
How is CTV different from regular YouTube ads?
CTV runs on actual TV-screen experiences (Hulu, Roku, smart TVs) — premium environments where viewers can't skip easily. YouTube ads run on YouTube's app, which is different inventory and different intent.
Can I just run ads on ESPN+ for sports fans?
Yes — OTT sports inventory is bookable. Premium environment, engaged audience, clear demographic targeting. Common for local home services, auto, and food/beverage advertisers.
