New patients on the schedule — and back every six months.
SEO, paid search, AI intake, and hygiene-recall automation for general, cosmetic, ortho, and pediatric dental. Built for new-patient CPA and lifetime retention.
25+ years marketing for businesses that take compliance seriously. We know HIPAA, FTC, and state dental board rules cold.
Where most dental marketing leaves money on the table.
New-Patient CPA, Not Lead Volume
A $50 lead that never books an appointment is worthless. We optimize for booked-new-patient CPA — and we report it monthly.
Hygiene Recall Drives 70%+ of Revenue
Most dental agencies only run new-patient acquisition. We build the entire lifecycle — including SMS + email recall sequences that bring patients back every 6 months.
Insurance Verification Friction
Patients abandon when verification takes more than 24 hours. AI intake bots can pre-collect insurance info and trigger verification automatically — bookings convert higher.
Cosmetic Cases Need Different Marketing
A $300 cleaning lead and a $25K Invisalign-or-veneers case need different funnels. We segment campaigns and creative by case value.
A dental channel mix that compounds.
Local SEO + AI Search
Rank for "dentist near me," "[procedure] [city]," "emergency dentist," and the long-tail terms that convert into booked new-patient appointments.
Google Ads + LSA for Dentists
Local Service Ads (where eligible) plus paid search managed for booked-new-patient CPA — not lead-CPA.
Cosmetic + High-Value Case Funnels
Dedicated campaigns and landing pages for Invisalign, veneers, implants, full-mouth — different intent, different sales cycle, different funnel.
AI Intake (LeadConnector)
24/7 AI bot handles new-patient calls, pre-collects insurance, and books consults — even Sunday at 11 PM.
Hygiene Recall + Reactivation
SMS + email sequences that bring patients back every 6 months for cleanings and reactivate lapsed patients with personalized offers.
Reviews + Reputation
Auto-request Google reviews after every visit. Compound 4.9-star ratings into local search dominance.
HIPAA Compliance Package
Complete protection for healthcare organizations handling protected health information (PHI).
Required for any healthcare client handling patient records, diagnostics, or protected health information (PHI).
- HIPAA Enabled
- BAA
- All Security Rules Enabled
- Full Encryption
Filled the schedule + flipped hygiene recall.
Rebuilt new-patient SEO + paid funnel by location, added cosmetic case-specific funnels (Invisalign, implants), and deployed LeadConnector for SMS hygiene recall + reactivation sequences.
- Multi-Location SEO
- Paid Search
- SMS Recall
- AI Intake
The Results
- +36pts38%→74%Hygiene recall rate
- −37%$340→$215New-patient CPA
- 3.9×12→47Invisalign starts / month
Tell us your practice. We'll build the plan.
30-minute call. We'll review your new-patient CPA, your case mix, and your current marketing.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
Do you understand HIPAA and dental advertising rules?
Yes. We work within HIPAA, FTC Endorsement Guides for testimonials, and state dental board rules. We'll ask for your state's rules on the discovery call.
Can you handle multi-location DSOs?
Yes. Location-specific landing pages, location-specific Google Business Profiles, per-location attribution. Common for 2–100+ location DSOs.
Do you do hygiene recall and reactivation?
Yes — usually higher-leverage than acquisition. Email + SMS sequences for 6-month hygiene recall, treatment plan completion, and lapsed-patient reactivation are standard in our dental engagements.
Can you market specific procedures (Invisalign, implants, veneers)?
Yes. Each high-value procedure gets its own funnel — landing page, ad creative, intake script, and follow-up sequence. Cosmetic cases close longer than cleanings; we tune for that.
How do you measure success?
New-patient bookings and patient LTV. We benchmark against dental industry averages and report acquisition cost by case type — cleanings vs. cosmetic vs. ortho vs. implant.
