Year-round revenue from seasonal demand.
SEO, Google LSA, maintenance plan campaigns, snow contract acquisition, and AI lead capture for landscapers. Recruiting campaigns included.
Marketing built for the way landscaping actually runs.
Seasonal Demand Kills Cash Flow
Spring rush hits and you can't hire fast enough. November comes and revenue drops 70%. We level the curve with maintenance plan campaigns, snow contracts, and off-season offers.
Hardscape Margins vs. Mowing Margins
A patio install pays 20× a lawn cut. Different campaigns, different intent, different landing pages. Most landscapers blend them and bleed margin.
You Need Crews, Not Just Customers
Half the marketing problem is recruiting. We run dedicated hiring campaigns alongside customer acquisition.
Reviews Are the Whole Game
Customers Google "landscaper near me" and look at the stars. We auto-request reviews after every job and respond to negatives in real time.
A landscaping channel mix that compounds.
Local SEO + AI Search
Rank for "landscaper near me," "lawn care [city]," "hardscape contractor," "snow removal" — all by season.
Google LSA + Ads
Local Service Ads with active dispute management plus paid search for terms LSA doesn't cover.
Maintenance Plan Campaigns
High-leverage email + SMS sequences that convert one-time customers into recurring revenue. Levels seasonal cash flow.
Snow Contract Marketing
Off-season hardscape and snow contract acquisition campaigns. Keep crews busy and revenue flowing year-round.
Recruiting Campaigns
Dedicated hiring campaigns on Indeed, Meta, and local job boards. Most agencies don't do this — we do, because the trades need it.
AI Lead Capture (LeadConnector)
24/7 AI bot qualifies maintenance vs install jobs, books estimates, texts back missed calls.
From cooling-season chaos to year-round leads.
Relaunched local SEO around emergency + maintenance terms, took over LSA with active dispute management, layered jingle radio across two stations, and put LeadConnector on the missed-call line.
- Local SEO
- Google LSA
- Custom Jingles
- AI Lead Capture
The Results
- 5.6×73→412Qualified leads / month
- −61%$184→$71Cost per qualified lead
- +38pts0→38%LSA spend recovered (disputes)
What we run for landscapers
Tell us your service area. We'll build the seasonal plan.
30-minute call. We'll map your seasons, review your CPL, and propose a year-round channel mix.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
What's a realistic CPL for landscaping?
Typically $35–$100 per qualified lead in mid-size markets. Maintenance accounts run lower CPL, hardscape installs run higher. We benchmark by category.
Do you market hardscape installs separately?
Yes. Hardscape ($5K–$50K projects) needs different messaging, landing pages, and longer follow-up sequences than recurring lawn care.
Can you help with snow contract acquisition?
Yes. Off-season contract acquisition campaigns starting August/September, targeting commercial and residential properties looking for winter coverage.
Do you do recruiting marketing too?
Yes — half the trades problem is hiring. Dedicated campaigns on Indeed, Meta, and local job boards. Same agency, same reporting, no extra vendor.
Can you handle multi-location landscapers?
Yes. Single-crew operations up to multi-location regional players. Per-location attribution, location-specific GBPs, and dedicated landing pages.
