Reach sports fans when their attention is locked.
ESPN+, Peacock, Paramount+, NFL+, MLB.TV — live sports streaming inventory geo-targeted to your service area. Highest engagement digital video buys.
Live sports has the highest concurrent attention in streaming. We help local advertisers buy it without buying out the whole game.
OTT & streaming sports ads that land with fans.
Live and on-demand sports have moved to streaming — and so has the most engaged, hardest-to-reach audience in advertising. Killerspots runs OTT and streaming-sports campaigns that put your brand in front of fans on the platforms and around the events they watch, geo-targeted to your market and measured on completed views and conversions. Full-screen, non-skippable, premium inventory — with the spot produced in our Cincinnati studio and reporting that ties living-room reach to real business, not just impressions.
Six layers of sports-streaming media.
Live Sports Streams
ESPN+, Peacock, Paramount+, NFL+, MLB.TV — premium live sports inventory bookable at competitive CPMs for local advertisers.
Game-Day Targeting
Run during specific games, leagues, or seasons. NFL Sundays, NBA Finals, MLB postseason — premium engagement windows.
Geo + Audience Layering
ZIP code or DMA targeting on top of sports-fan audiences. Hit local sports fans in your service area.
Creative Production
:15, :30, and :60 spots produced in our Cincinnati studio. Sports-context creative with broadcast-quality.
Sponsorship Integration
Combine OTT sports ads with team sponsorship media buys, in-arena signage, and stadium/venue retargeting for full-funnel sports marketing.
Attribution + Measurement
Household-level conversion tracking, post-impression web traffic lift, and brand recall surveys. Measure what live-sports media actually drives.
For brands that want to own game day in their market.
How we run OTT/sports campaigns.
- 01
Audience & Inventory
We map the streaming apps, sports content, and households that match your customer, then set geo and frequency before launch.
- 02
Creative Production
Broadcast-quality spots produced in our Cincinnati studio, cut for streaming and built to land in a high-attention sports moment.
- 03
Launch & Manage
Placement across premium OTT and sports inventory with brand-safe controls, pacing, and cross-device frequency management.
- 04
Measure & Report
Completed views, reach, and conversions tied to site visits and calls — the impact of game-day reach, proven.
Tell us your geo and your team. We'll build the buy.
30-minute call. We'll review your audience, your seasonal windows, and your creative — then come back with a sports media plan.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
Can I advertise around specific sports or teams?
Yes — we target by sports content, genre, app, and audience interest, plus geography, so your brand shows up around the games and fans that matter in your market. Exact team or league placements depend on the inventory available at the time; we'll scope what's possible on the call.
How much does OTT sports advertising cost?
It's bought on a CPM basis and is far cheaper than a traditional TV sports buy because you only pay to reach your targeted households. We'll forecast realistic reach and cost for your market and budget on the discovery call.
Is this the same as a TV sports commercial?
Same premium, full-screen, non-skippable feel — but streaming-delivered, so it's geo-targeted, frequency-capped, and trackable. You reach fans without paying for the whole DMA the way linear TV makes you.
Why advertise on sports streaming specifically?
Live sports has the highest concurrent viewership and engagement of any streaming content. People don't multitask during a fourth-quarter drive. Premium attention at digital prices.
Can I target a specific team or sport?
Yes. NFL Sunday Ticket on YouTube TV, NBA League Pass, MLB.TV, NHL streams — all targetable. Combine with team-specific sponsorships for max impact.
What's a realistic budget?
Sports inventory runs more expensive than general streaming, and major-market in-season presence costs more than a mid-market campaign. We'll size it to your market and season on the scoping call.
How is this different from TV sports advertising?
OTT sports inventory is geo-targeted, audience-layered, and digitally tracked. Traditional TV sports advertising is broad-market and roughly attributed. Same ad, smarter delivery.
Can I run during specific games?
Yes — live event targeting available. Run during specific NFL games, college bowls, postseason events, or seasonal windows. Ideal for tied-to-event campaigns.
