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PPC & Media Buying

Paid media managed for cost per acquisition.

Google Ads, LSA, Meta, LinkedIn, YouTube — actively managed by humans who optimize weekly. Every LSA lead reviewed and rated. Real CPA reporting.

Paid Media, Managed

Paid advertising built for cost per customer.

Pay-per-click advertising puts your business in front of buyers the moment they search — and Killerspots manages it for cost per acquisition, not clicks. Across Google Ads and Local Service Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube, we build, run, and optimize paid media that returns: tight targeting, conversion tracking, creative, and hands-on lead quality review. One team buying every channel, reported on the only number that matters — what a customer actually costs you.

Why Killerspots

Built for the way real businesses buy media.

  • Active Management, Not Set-and-Forget

    Most agencies build campaigns and walk away. We optimize weekly — keywords, audiences, creative rotations, bid strategies. Compounding performance, not coast.

  • CPA-Driven, Not Click-Driven

    We report by cost-per-acquisition (lead, call, signed case, paying customer) — not impressions, CTR, or quality scores. Vanity metrics shown, but never the headline.

  • Hands-On LSA Lead Management

    Wrong number, out of service area, junk leads. Google retired manual disputes and credits bad leads automatically now, so we rate every lead and keep job types and service areas tight. Most agencies set it up and walk away.

  • Creative Production Included

    Static ads, video ads, copy variants — produced in-house alongside campaign management. No "we don't do creative" gap with a separate vendor.

Concentric red light arcs converging precisely on a single glowing point
Precision Made Visible

Every dollar aimed. Every click accountable.

Paid search, paid social, and CTV managed for return, not vanity metrics.

Get a Smarter Media Plan
Case StudyHome Services

From cooling-season chaos to year-round leads.

Relaunched local SEO around emergency + maintenance terms, took over LSA with active lead management, layered jingle radio across two stations, and put LeadConnector on the missed-call line.

  • Local SEO
  • Google LSA
  • Custom Jingles
  • AI Lead Capture
See the full breakdown

The Results

  • 5.6×73 → 412
    Qualified leads / month
  • −61%$184 → $71
    Cost per qualified lead
  • +38pts0 → 38%
    LSA spend recovered (lead credits)
Get the CPA Down

Tell us your accounts. We'll audit and propose.

Free PPC audit. We'll review your accounts, your CPA targets, and your current spend — then come back with what we'd change and what we'd run.

Receipts

PPC that pays for itself.

−42%
Cost per lead
Pool & Spa company
3.1×
Qualified leads
Pool & Spa company
+38%
Inbound calls
Pool & Spa company
1,000+
Brands served
Since 1999
Free Download

TV & Digital Advertising Suite

Everything we run across PPC, CTV, and digital — in one PDF.

Download PDF ↓
LeadConnector

Capture every lead. Follow up automatically.

LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.

AI Lead Scoring24/7 AI Follow-UpSMS + EmailUnified Inbox
FAQ

Frequently asked questions.

What's a realistic CPA / CPL for my industry?

It varies widely by industry, market and offer. A home services lead, a legal case and a B2B demo all cost very different amounts, and the same industry can swing a lot from one city to the next. We benchmark against your specific market on the discovery call and set targets from your real numbers.

Should I run Google Ads or Meta ads first?

Run Google Ads first if customers search for what you sell on the day they need it, like most trades, legal and medical services. Run Meta first if people buy because they saw it and wanted it, like restaurants, med spas and remodeling. Prove your cost per customer on one platform, then add the other.

How fast can I see results?

Search and LSA can drive leads in 1–2 weeks. Meta/LinkedIn campaigns typically need 30–60 days for the algorithm to optimize. We set expectations up front.

Do you handle creative production?

Yes — static ads, video ads, copy, and landing pages produced in-house alongside campaign management. No separate creative vendor needed.

What's the minimum ad spend you work with?

It varies by channel — LSA can start lean, while Google Ads and Meta need more room to optimize. We right-size it to your goals and won't take on an account where the management math doesn't work for either side.

Do you do reporting?

Weekly campaign-level snapshots, monthly strategy reports with CPA/ROAS by channel, quarterly executive reviews. Plain-English metrics, not vanity dashboards.