Premium video reach at fractional cost.
Pre-roll, in-stream, bumper, and discovery campaigns on YouTube. Creative production in our Cincinnati studio. Geo-targeted, intent-based, retargetable.
YouTube delivers the cheapest premium video CPM in digital. We pair it with broadcast-quality creative produced in-house.
YouTube Ads: TV-quality reach at a fraction of the cost.
YouTube is the second-largest search engine and the cheapest way to put real video in front of a precisely targeted audience — far less than broadcast or CTV, with the click-through and conversion tracking TV can't offer. Killerspots runs YouTube Ads end to end: pre-roll, in-stream, bumper, and discovery campaigns, with the ad creative produced in our Cincinnati studio. Targeted by intent, keyword, audience, and geography, fully retargetable, and measured on view-through and cost per acquisition — so your video budget builds brand and books business at the same time.
Six YouTube ad formats — each with a job.
Pre-Roll + In-Stream
:15, :30, and :60 video ads that play before/during YouTube content. Skippable and non-skippable formats. Built for awareness and conversion.
Bumper Ads
6-second non-skippable bumpers — perfect for high-frequency reinforcement of jingles, taglines, and brand recall.
Discovery Ads
Native ads in YouTube search results and recommended-video sidebars. Pulls high-intent viewers searching for solutions you offer.
Audience Targeting
Demographic, interest, in-market segments, custom intent (people searching specific terms on Google), and remarketing layered on top of geo.
Creative Production
YouTube-spec video creative produced in our Cincinnati studio. Hook-driven, fast-cut, mobile-optimized — different from broadcast TV creative.
Conversion Tracking
View-through and click-through conversions tracked. Lift studies for larger campaigns. Real attribution to website visits and form fills.
For brands ready to be seen — and remembered.
How we run YouTube campaigns.
- 01
Strategy & Targeting
We define audiences by intent, keyword, topic, and geography, and pick the formats (pre-roll, bumper, discovery) that match your goal — reach, leads, or both.
- 02
Creative Production
Hook-first video built for the skip button — produced in our Cincinnati studio in the lengths each placement needs (:06, :15, :30).
- 03
Launch & Optimize
Bid, placement, and audience optimization, exclusions to keep your brand safe, and retargeting layered on top of prospecting.
- 04
Measure & Report
View-through, click-through, and cost-per-acquisition reporting tied to your CRM — so you see business impact, not just views.
Tell us your audience. We'll cut the spots.
30-minute call. We'll review your audience, your creative, and your goals — then come back with a YouTube media plan.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
How much do YouTube Ads cost?
YouTube is one of the most cost-efficient video channels — you often pay only when someone watches past the skip point. Costs vary by targeting and format; we'll forecast realistic cost per view and cost per acquisition for your market on the call. Ad budget goes straight to Google, never marked up.
Do you produce the video for YouTube ads?
Yes — creative is included. We write and produce skip-proof YouTube creative in our Cincinnati studio, in the right lengths for each placement. We can also cut down existing TV or brand video into YouTube-native formats.
How is YouTube different from CTV/OTT?
YouTube runs on a click-capable, fully trackable platform with intent and keyword targeting, so you can drive and measure direct response. CTV/OTT (Hulu, Roku, etc.) is lean-back, premium living-room reach that is stronger for brand than clicks. Many clients run both — we will recommend the split on the call.
How is YouTube different from CTV?
YouTube ads run on the YouTube app/web. CTV ads run on actual TV-screen apps (Hulu, Roku, smart TVs) — premium environments where viewers can't skip. Different inventory, different intent. We do both.
What's a realistic CPV?
Cost-per-view on YouTube: $0.03–$0.20 typically. Bumpers run higher CPM but lower CPA because they're unskippable.
Do you produce the video creative?
Yes — :15, :30, and :60 spots produced in our studio. YouTube creative is faster-cut and hook-driven compared to broadcast TV. We adjust style for the platform.
Can I run my existing TV spot on YouTube?
Yes, but it usually underperforms YouTube-native creative. We can re-cut or re-edit existing TV spots for the YouTube format if budget is tight.
What's the minimum spend?
YouTube can work at modest spends for retargeting and bumper campaigns, while discovery and pre-roll need more room to optimize properly. We'll right-size it to your goals on the scoping call.
