From cooling-season chaos to year-round leads.
Challenge
Single-truck operation booked solid in July and dead by October. Paying for "SEO" that drove no calls. LSA running on autopilot — burning ad spend on out-of-area junk.
What We Ran
Relaunched local SEO around emergency + maintenance terms, took over LSA with active dispute management, layered jingle radio across two stations, and put LeadConnector on the missed-call line.
- Local SEO
- Google LSA
- Custom Jingles
- AI Lead Capture
Results
- 73 412 5.6×Qualified leads / month
- $184 $71 −61%Cost per qualified lead
- 0 38% +38ptsLSA spend recovered (disputes)
"October used to be panic month. Now it's our second-best month. The phones don't stop."