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The Killerspots Journal

Field notes from the people who actually make the work.

No recycled listicles. Just real marketing lessons, agency insights, and hard-earned strategies from a six-time Telly Award–winning team trusted by 1,000+ brands since 1999.

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Understanding Media Buying for Home Service Brands That Rely on Radio — Killerspots branded radio production graphic
Marketing

Understanding Media Buying for Home Service Brands That Rely on Radio

Learn how media buying boosts radio performance for home service brands with smarter targeting, optimal timing, and cross-channel integration.

Jun 26, 2026
What Is Answer Engine Optimization (AEO)? — Killerspots branded AI search optimization graphic
SEO

What Is Answer Engine Optimization (AEO)?

Answer engines reply instead of listing links. Here's what AEO is, how it differs from SEO, and how to make your business the answer they give.

Jun 16, 2026
GEO vs SEO: The Difference and Why You Need Both — Killerspots branded AI search optimization graphic
SEO

GEO vs SEO: The Difference and Why You Need Both

GEO optimizes for AI-generated answers; SEO optimizes for ranked links. Here's how they differ, how they overlap, and why your business needs both.

Jun 13, 2026
How to Get Cited by ChatGPT and Perplexity — Killerspots branded AI search optimization graphic
SEO

How to Get Cited by ChatGPT and Perplexity

AI assistants now recommend businesses by name. Here's how to become the source ChatGPT, Perplexity, and Google AI cite when customers ask.

Jun 13, 2026
How to Optimize for Google AI Overviews — Killerspots branded AI search optimization graphic
SEO

How to Optimize for Google AI Overviews

Google's AI Overviews answer searches at the top of the page. Here's how they pick sources — and how to make your business one of them.

Jun 13, 2026
What Is AI Search Optimization (AIO)? — Killerspots branded AI search optimization graphic
SEO

What Is AI Search Optimization (AIO)?

AI now answers searches before users click. Here's what AI Search Optimization is, how it differs from SEO, and how to make your business the answer.

Jun 13, 2026
Commercial Video Production in Cincinnati: The Landscape — Killerspots branded video production graphic
Video Production

Commercial Video Production in Cincinnati: The Landscape

A clear look at the commercial video production landscape in Cincinnati — the players, the process, the budgets, and how to choose a partner.

Jun 9, 2026
Cincinnati Content Marketing: What It Actually Does — Killerspots branded marketing graphic
Marketing

Cincinnati Content Marketing: What It Actually Does

What content marketing actually does for a Cincinnati business — the formats, the realistic timeline, and how to tell strategy from busywork.

Jun 4, 2026
Industrial Advertising in Cincinnati: What's Different — Killerspots branded marketing graphic
Marketing

Industrial Advertising in Cincinnati: What's Different

Marketing industrial and B2B manufacturers is different. What changes in Cincinnati industrial advertising — buyers, cycles, channels, and messaging.

Jun 3, 2026
Performance Marketing Agency Cincinnati: What to Expect — Killerspots branded marketing graphic
Marketing

Performance Marketing Agency Cincinnati: What to Expect

What to expect from a performance marketing agency in Cincinnati — how they work, what they measure, and how to tell real ROI from vanity metrics.

Jun 1, 2026
Outdoor Filming vs Studio Production: How to Decide — Killerspots branded video production graphic
Green Screen Studio Rental

Outdoor Filming vs Studio Production: How to Decide

One of the earliest decisions on any video production is where to shoot it. The question sounds simple. Outdoors gives you natural light, real environments, and a sense of authenticity that's hard to replicate. A studio gives you complete control over light, sound, and conditions, with none of…

May 28, 2026
PPC Agency Cincinnati: What Working Campaigns Look Like — Killerspots branded digital advertising graphic
Business

PPC Agency Cincinnati: What Working Campaigns Look Like

Paid search and paid social are two of the most efficient channels available to a Cincinnati business when they're run by someone who knows what they're doing, and two of the fastest ways to burn budget when they aren't. The variance between a well-run PPC engagement and a poorly-run one is…

May 27, 2026

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