Win cases at lower CPA than the mass-tort mills.
SEO, LSA for Lawyers, content authority, and AI-powered intake for PI firms. Bar-compliant. Speed-to-lead under 30 seconds. Case-CPA reporting.
25+ years marketing in regulated industries. We know bar rules, HIPAA, and how not to get our clients sanctioned.
Marketing built for the way PI actually runs.
Mass-Tort Mills Distort Google Ads
National PI mills bid up "auto accident lawyer" CPCs to $400+. We use SEO, content authority, and strategic LSA to win cases at lower CPA than the mills.
Speed-to-Lead Is Everything
PI inquiries call 3–5 firms. Whoever responds first usually signs. AI bot answers in 30 seconds, qualifies, and books a consult. 24/7.
Disqualified Leads Bleed Budget
Out-of-state, statute-of-limitations expired, no medical treatment — wasted intake hours. We pre-qualify with smart landing pages and AI scripts.
Bar Rules Box You In
No guarantees, no specific outcomes, proper disclaimers. Most agencies write copy that'd get you sanctioned. We write copy that converts within the rules.
A PI channel mix that wins on case value.
Local SEO + AI Search
Rank for "personal injury lawyer [city]," "car accident attorney near me," "workers comp lawyer," and the long-tail terms that close.
LSA for Lawyers + Google Ads
LSA for Lawyers (where eligible) plus paid search managed for case-CPA. We dispute bad leads aggressively.
Authority Content
In-depth guides on accident types, settlement processes, statutes — establishes expertise to Google and AI search engines.
CTV + YouTube
Brand-building video so injured prospects remember your firm name when the time comes. Premium reach at fractional cost.
AI Intake (LeadConnector)
24/7 AI bot, bar-compliant scripting, books consults. Spanish-language available. Speed to first response: under 30 seconds.
Reviews + Reputation
Auto-request reviews from settled clients within bar guidelines. Compound 4.9-star ratings into search authority.
Cut case-CPA in half against the mass-tort mills.
Pivoted to SEO authority + content (over 80 long-form pieces in 9 months), rebuilt LSA for Lawyers, deployed LeadConnector AI intake with bar-compliant scripting, and added CTV brand-build to drive direct organic.
- Local SEO
- LSA for Lawyers
- AI Intake
- CTV / OTT
The Results
- −55%$2,840→$1,290Signed-case CPA
- 3.4×14→47Signed cases / month
- +0.84.1★→4.9★Google reviews avg
Tell us your jurisdiction. We'll build the plan.
30-minute call. We'll review your case-CPA targets, your bar rules, and your current intake.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
Do you work with bar-compliant copy?
Yes. No guarantees, no specific outcome claims, proper disclaimers. We work within state bar rules and ABA guidelines. Tell us your jurisdiction on the discovery call.
How do you handle the mass-tort bidding wars?
We don't play. National PI mills bid CPCs up to $400+. We use SEO authority, content, brand-building (CTV, YouTube), and strategic LSA to win cases at lower CPA. Slower, but more sustainable.
What's a realistic case CPA?
Wildly variable by case type and market. Auto accident: $1,500–$5,000 per signed case. Workers comp: $800–$3,000. Med-mal: $5,000–$15,000+. We benchmark and report.
Can you handle Spanish-language intake?
Yes — Spanish-language landing pages, AI bot scripting, and case routing. Critical for many PI markets.
Do you work with mass-tort firms specifically?
We focus on local and regional PI firms. Mass-tort acquisition is a different game — we typically partner with firms that handle their own mass-tort intake separately.
