Meta + TikTok + LinkedIn — managed for real leads.
Paid social campaigns across Meta, TikTok, and LinkedIn. Creative production, audience targeting, retargeting, and weekly optimization. Lead forms synced to LeadConnector.
- 6× Telly Award winner
- Serving brands nationwide since 1999
- 1,000+ brands grown
- Google Premier Partner
- Meta Business Partner
- In-house studio — nothing outsourced
Paid social is a creative game wearing a media buyer's clothes. Targeting has converged — every agency has the same audience tools you do — so the ad itself is now the competitive edge, and the account discipline behind it decides whether budget compounds or evaporates. Killerspots has produced ad creative in-house since 1999 and manages paid social for brands nationwide: campaign strategy, creative production, tracking, and weekly optimization from one accountable team. No subcontracted "creative partner," no junior buyer learning on your budget.
Six layers of paid social management.
Meta Paid Campaigns
Facebook + Instagram ads — feed, Reels, Stories, marketplace. See our Meta Ads page for the full breakdown.
TikTok Ads
In-feed ads, Spark Ads (boosting organic content), and TopView placements. Younger audiences and emerging categories.
LinkedIn Ads
B2B-focused paid social — Sponsored Content, message ads, ABM. See our LinkedIn Ads page for B2B specifics.
Creative Production
Static, video, carousel, and platform-native creative produced in-house. Multiple variants per campaign for testing.
Lead Form Ads
In-platform lead forms pre-filled with profile data. Synced to LeadConnector for instant follow-up. Highest conversion path on every platform.
Weekly Optimization
Audience refreshes, creative rotations, bid adjustments, and budget reallocation. Active management, not "set up and walk away."
The management loop, week after week.
Every account we inherit has the same autopsy: decent creative, broken tracking, and nobody logged in since launch. Here's how we run it instead.
- Step 01
Tracking Audit First
Before we spend a dollar of your budget, we verify the plumbing: pixels, Conversions API, offline events, and lead-form syncs. The algorithm optimizes on whatever signal it gets — we make sure that signal is booked jobs and qualified leads, not page views.
- Step 02
Creative Sprint
Our studio produces three to five distinct variants per campaign — different hooks, formats, and angles, not the same ad recolored. The platform tells us which concept wins faster than any focus group, but only if we give it real alternatives to test.
- Step 03
Launch + Protect the Learning Phase
Clean account structure, consolidated ad sets, correct conversion events. Then we leave it alone long enough to learn. Panic-editing a campaign on day three resets the algorithm to zero — the most common mistake we fix in accounts we inherit.
- Step 04
Weekly Optimization Loop
Every week: kill fatigued creative before performance decays, shift budget to winners, refresh audiences, and log CPL/CPA against your industry benchmark. You get a monthly report in plain English — spend, cost per lead, what we changed, and why.
Three things the platforms won't tell you.
- 01
Creative is the targeting now.
Meta and TikTok's algorithms find your buyer with less input than ever — the ad itself does the audience selection. That flips the job from media buying to creative production, and creative production is what we've done in-house for 27 years.
- 02
Speed-to-lead decides the ROI.
A lead form fill is worthless if it sits until Monday. Ours sync to LeadConnector and trigger automated text and email follow-up within a minute — while your competitor's lead is still sitting in a CSV export.
- 03
Retargeting closes what prospecting opens.
Most buyers don't convert on first touch. We run full-funnel structures — prospecting to warm-audience retargeting to customer-list campaigns — so the people who watched your video last week see your offer this week.
Built for brands that need leads, not likes.
We manage paid social for advertisers nationwide. The accounts where it performs best:
- ● Local service brands — home services, dental, med spa — feeding lead forms straight into a booking workflow
- ● Restaurants, venues, and fitness studios filling seats and memberships inside a drive radius
- ● B2B and professional services running LinkedIn ABM alongside Meta retargeting
- ● Ecommerce and franchise brands that need creative volume and disciplined budget management
- ● Anyone burned by an agency that set up campaigns, sent invoices, and never touched the account again
See how paid social performs in your market.
Tell us your audience. We'll build the funnel.
30-minute call. We'll review your audience, your platforms, and your CPA targets — then come back with a paid social strategy.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
Which paid social platform is right for me?
Depends on your audience. B2C local + ecommerce: Meta is usually first. Younger demos + lifestyle: TikTok. B2B + professional services: LinkedIn. Most clients run 2 platforms together. We'll recommend on the discovery call.
What's a realistic paid social CPL?
Meta: $20–$80. TikTok: $15–$70. LinkedIn: $80–$300. Wildly variable by industry, target, and creative. We benchmark against your industry monthly.
Do you produce the creative?
Yes — every platform needs different creative formats. We produce static, video, carousel, and Reels-format creative in-house alongside campaign management.
How fast will I see leads?
Lead form ads can drive leads in week 1. Standard campaigns typically need 2–4 weeks for the algorithm to optimize. iOS privacy changes have lengthened the optimization period on Meta specifically.
Can you integrate with our CRM?
Yes. Native LeadConnector integration is best, but we work with HubSpot, Salesforce, and others. Lead form ads sync directly to your pipeline.
What do you report each month?
Spend, leads, CPL/CPA against your industry benchmark, creative-level performance (which hooks and formats won), and what we're changing next month. No 40-page PDF of impressions — the numbers that tie to revenue, explained in plain English.
How often does ad creative need to be refreshed?
On Meta and TikTok, expect a winning ad to fatigue within 4–8 weeks — faster at higher budgets and in smaller markets. We watch frequency and cost trends weekly and rotate new variants in before performance decays, which is why creative production is built into every engagement.
