Build memberships that stick past month three.
SEO, paid social, jingles, CTV, and 24/7 AI follow-up for gyms, studios, and fitness brands. Built around member LTV — not vanity sign-ups.
We've run fitness marketing through every January rush, every summer slump, and every "just-do-30-days" trend cycle. The formula is consistency, not gimmicks.
Where most gym marketing breaks down.
Sign-Ups Are Easy. Retention Isn't.
Most gyms hemorrhage members in months 2–4. We build the entire lifecycle — top-of-funnel ads, intake automation, and retention campaigns — so members stay.
Class Schedules Change Weekly
Static landing pages can't keep up. We build dynamic site sections and automation that pull from your scheduling software so the offer is always current.
Big-Box Competition + Boutique Pricing
You're fighting Planet Fitness on price and Equinox on premium. We position around your actual differentiator — community, results, niche, or location — not a price war.
Trial Conversions Stall
A free week is not a strategy. We build proper trial-to-member funnels with onboarding sequences, accountability nudges, and conversion triggers built in.
A fitness channel mix tuned to LTV.
Local SEO + GBP
Rank for "gym near me," "[neighborhood] yoga," "personal trainer [city]," and the niche modifiers your members actually search.
Meta + TikTok Ads
Member testimonials, transformation reels, and class previews running as paid social. Highest-converting fitness creative format right now.
Custom Jingles + Radio
A jingle that becomes the sound of fitness in your market. Cheap brand asset that compounds over years.
Trial-to-Member Automation
AI sequences that nurture trials into members — text reminders, class booking, accountability check-ins, and conversion offers.
Reviews + Reputation
Auto-request reviews after the first transformation milestone, not just after sign-up. Real social proof, not generic stars.
AI Lead Capture (LeadConnector)
24/7 AI bot books trial classes, handles cancellation requests, and texts back missed inquiries — even Sunday at 6 AM.
Built a membership engine that compounds.
Took over social with weekly in-studio Reels shoots, built a trial-to-member SMS automation, layered Meta paid for cold acquisition, and added LeadConnector for member nurture + reactivation.
- Short-Form Video
- Meta Ads
- SMS Automation
- AI Lead Capture
The Results
- 3.1×11%→34%Trial-to-member conversion
- +7.4 mo4.2 mo→11.6 moAvg member tenure
- −54%$48→$22Cost per trial
Tell us your concept. We'll build the plan.
30-minute call. We'll map your member economics, your retention curve, your competition, and your current marketing.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
What's a realistic CPL for a gym?
Typically $15–$60 per qualified trial in mid-size markets. Boutique studios and premium concepts run higher. We optimize for member CAC, not just trial CPL — there's a big difference.
Can you handle multi-location gym chains?
Yes. Location-specific landing pages, location-specific Google Business Profiles, and per-location attribution. Common for 2–20 location operators.
Do you do creative for fitness ads?
Yes — we shoot member testimonials, transformation reels, class previews, and instructor spotlights in-house. The creative is usually the unlock for fitness paid social.
How do you handle seasonality?
January is the sign-up rush. Summer is the slump. We build campaigns that smooth the curve — referral incentives in summer, retention pushes in fall, and ramp-up creative for January.
Do you work with franchise gyms?
Yes — both with franchisor brands and individual franchisees. We respect brand standards while running local-market campaigns that outperform corporate.
