Radio Commercial Production in Cincinnati
Scripts written for the ear, voice talent you audition, and finished spots mixed to broadcast spec in our own Cincinnati studios. Ready for WLW, any station in the market, or a streaming audio buy.
A nationwide agency headquartered at 463 Ohio Pike, Suite 301, Cincinnati, OH 45255. Full service: Radio commercial production.
Radio is still one of the best buys in Cincinnati, and most spots waste it.
This market has unusual radio reach. WLW covers an enormous footprint, Reds and Bengals broadcasts pull audiences that digital struggles to match, and the drive time between the 275 loop suburbs and downtown means people here spend real hours in a car. For a business in Mason, West Chester, Anderson Township, or across the river in Florence, radio still delivers frequency at a cost that compares well against anything else you can buy.
The waste happens in the creative. Businesses negotiate hard on the media buy, then hand the station a script listing seven services, a phone number said once, and a hard sell that listeners tune out inside five seconds. Station-produced spots are usually free for a reason. They sound like every other free spot in the break, and when your competitor is running the same generic bed, the buy is doing half the work it should.
A produced spot with an actual idea behind it changes the math on the same media dollars. One clear message, a voice that fits the brand, and something people retain. This is the oldest lesson in the business and it still holds, which is why we have kept producing radio in house since 1999 while most agencies stopped.
How we produce a radio commercial.
Script, cast, record, mix, deliver to spec. You approve before anything gets expensive.
- 01
Brief and offer
What you are selling, to whom, and what should happen after someone hears it. If the offer is weak we say so, because no amount of production fixes a spot with nothing to act on.
- 02
Script written for the ear
Broadcast writers, timed to the second for the length you bought. You approve the script before we book talent. We will tell you when your message will not fit the time you purchased.
- 03
Cast the voice
Auditions from our talent roster so you hear real options in your script rather than picking from a list of names. Male, female, warm, authoritative, local, or national in tone.
- 04
Record and produce
Tracked in our own Cincinnati audio suites. Music beds, sound design, and your jingle if you have one. Clients sit in when they want, which usually saves a revision round.
- 05
Mix to broadcast standard
Final mix and mastering to station loudness specs, plus tagged versions and shorter cuts if the buy includes them. Everything cut at the session while the elements are still open.
- 06
Deliver and traffic
Files in the format each Cincinnati station requires, delivered to the station or to you with a written slate. We can handle trafficking and the buy itself if you want it in one place.
Twenty five years of radio, produced in this building.
Killerspots has produced radio commercials continuously since 1999, for more than 1,000 brands, most of them outside Ohio. We are also the white-label production house behind spots running on stations that would never tell you who made them. That volume is why the writing is fast and the casting is right the first time. It is a repetition advantage that cannot be shortcut.
The audio suites are ours, on Ohio Pike, along with a green screen video stage. Six Telly Awards, a voice talent roster we have worked with for years, and a jingle catalog built for over a thousand clients. When a Cincinnati advertiser needs a spot rewritten Thursday for a Monday flight, the writer and the engineer are down the hall from each other.
And because we buy media too, the production is not disconnected from the placement. We will tell you when your dollars would do more on streaming audio than terrestrial, or when adding a shorter cut would stretch the same budget further. That advice comes from buying this market, not reading about it.
- Since 1999
- White-label for stations
- Voice talent roster
- Six Telly Awards
- Broadcast-spec delivery
The full national service page lives here:Radio commercial production.
One team, every channel, one address on Ohio Pike.
Most Cincinnati businesses come to us for one thing and end up consolidating three. Every service below is delivered by the same in-house team, so nothing gets handed to a subcontractor you never meet.
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Find us on the east side, work with us anywhere.
Killerspots Agency463 Ohio Pike, Suite 301
Cincinnati, OH 45255
(513) 270-2500
We work with businesses in Hyde Park, Oakley, Anderson Township, Blue Ash, Montgomery, Loveland, Mason, West Chester, Newport, Covington, Florence, up the Dayton corridor, and with clients nationwide.
Radio Commercials in Cincinnati, answered.
Can you produce a spot ready to air on WLW?
Yes. We deliver to the exact specs every Cincinnati station and streaming platform requires, including loudness standards and file formats, with a written slate. You send the finished file to the station or we send it directly on your behalf.
How fast can you turn a radio spot around?
Standard production runs five to seven business days from approved script. Rush is genuinely possible because the writers, the voice talent roster, and the recording suites are all in this building. We have delivered same day when a client needed a flight to start Monday.
Do you write the script or do I?
We write it. Writing sixty seconds of radio is a specific craft, not general copywriting. You get a script to approve before anyone records, and we will tell you honestly when a message needs sixty seconds and you have booked thirties.
Can I choose the voice?
Yes. We send auditions from our voice talent roster and you pick. Voice choice matters more than most advertisers think, because it sets whether you sound like a neighbor, an authority, or a national brand, and Cincinnati listeners read that difference immediately.
Do you buy the radio time too?
We can. We have bought broadcast since 1999 and we handle Cincinnati market buys as well as streaming audio. Some clients bring their own station rep and just want the production, which is fine. We work either way.
What makes a radio commercial actually work?
One idea, repeated, with a reason to act now and a name people can retain. The spots that fail try to list six services in thirty seconds. We will push back on that, because a cluttered spot wastes the buy far more expensively than the production ever cost.
Can you produce streaming audio and podcast versions too?
Yes, and they need different writing. Streaming and podcast listeners are usually alone with headphones, so a conversational read outperforms a broadcast delivery. We produce those variants from the same session rather than reusing the terrestrial spot.
Send us the offer and the length you bought.
That is enough to scope a spot. We will tell you whether the message fits the time, what it costs to produce properly, and whether the buy would work harder with a different mix of lengths.
Capture every lead. Follow up automatically.
LeadConnector — our AI-powered CRM — captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
